Cafe Vita founder Mike McConnell approached me to construct commercials to play on iPads at OTG airport gate lounges to highlight their shops in LA, Portland, New York, and Seattle. OTG has deployed thousands of these iPads, which serve as replacements for wait staff during the ordering and payment portions of the meal. Travelers waiting who don’t want to eat are still free to sit in the iPad booths, where they can check flight information, cruise the Web or play games at no charge.
Client: Cafe´ Vita
Creative Director: Max McLoughlin
Editor: Duncan Sharp