Loaded Pictures contracted me to help create a chromatic environment of Microsoft’s brand colors in which their new devices are introduced to the world in conjunction with the launch of Windows RT, their new operating system. Working on a very tight schedule, we combined live action and motion design to create 7 different videos, which were showcased online to generate excitement.

Client: Microsoft
Production Company: Loaded Pictures
Creative Directors: Caleb Van Winkle & Matt Clark
Editor: Duncan Sharp